Ultrasound Business Academy | Advanced Imaging

Imagine This

A business built around your life.

You're not applying for a job. You're not asking permission to take a day off. You're not tied to a hospital schedule or someone else's idea of what your day should look like.

You've built something your community genuinely needs — and they're booking with you, talking about you, and referring their friends. Your appointments are on your calendar. Your pricing is set by you. Your income has no ceiling.

Whether you want to work three days a week and replace your hospital salary, sign contracts with physicians who call you instead of the other way around, or build a multi-location operation with a team — you decide what this looks like.

This is what an ultrasound business looks like when it's built with intention. And we're going to show you exactly how to build it.

If This Sounds Familiar

You're in the right place.

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You don't know what you don't know.

You've started doing things — maybe an LLC, maybe some googling about machines — but you have a nagging feeling you're building on a foundation you don't fully understand. That feeling is worth listening to.

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You're stuck in the research spiral.

Every time you try to figure this out, you end up with more questions than answers. Facebook groups, Google searches, YouTube videos — and none of it is specific enough to actually help you move forward.

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You want to do it right the first time.

The most expensive mistake? Doing things in the wrong order. Buying equipment before you have a contract. Spending money building on a foundation that was never designed to hold it. That's exactly what UBA fixes.

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You're not sure how to market your services.

You've scanned patients your whole career — but attracting them as a business owner, or walking into a physician's office as a solution provider, is a completely different skillset. Nobody taught you this part.

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The compliance side terrifies you.

Contracts. HIPAA. Federal regulations. The legal and compliance landscape for this business is real, it's complex, and getting it wrong is expensive. You need someone who actually knows this space.

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There's no clear roadmap for this.

You've seen others doing this and thought "I could do that." But when you sit down to figure it out, the overwhelm is real. There's no step-by-step plan built specifically for the ultrasound business model you want to build.

The Real Question

What does it cost to go it alone?

The real question isn't whether UBA is worth it. The real question is what it costs you to not have it — in time, money, and avoidable mistakes.

Going It Alone

✗Service agreement drafted by a healthcare attorney: $7,500–$10,000 — for just one contract
✗18–24 months for the average new business to break even without a proven system
✗Pricing your services wrong from the start — leaving money on the table or under-booking
✗Building marketing from scratch with no strategy — posting and hoping
✗No one to ask when you get stuck. No one who actually knows your business model.
✗Figuring out vendors, PACS, insurance, interpreting physicians — all on your own

With the UBA Program

✓Service agreement, HIPAA contract, and bonus contracts — included, ready to customize, ready to use
✓UBA clients following our roadmap are typically out marketing within 60 days of launch
✓Pricing strategy built for your model — set your rates with confidence from day one
✓Done-for-you social media strategy, community marketing plans, and physician outreach scripts
✓Daily M–F access to Jen and the team — most questions answered within one business day
✓Exclusive pre-vetted vendor directory — ready from day one

To put this in perspective: The service agreement alone — if drafted by a healthcare attorney — runs $7,500–$10,000 for a single contract. The full value of what's inside UBA, if you sourced it independently, exceeds $30,000. That doesn't count the months of time, the avoidable mistakes, or the revenue you're not generating while you figure it out alone.

The Program

Here's what we build together.

UBA runs on a three-phase framework. Every phase builds on the last — so by the time you're in Phase 3, you're not still figuring out your foundation. You're already generating revenue.

Phase 1 Prep — Build Your Foundation Months 1–2

Before you spend a dollar on equipment or make a single outreach call, we build your business correctly. Entity structure, legal compliance, business model selection, CEO mindset, and full vendor access — done in the right order so nothing has to be rebuilt later.

You leave Phase 1 with a legitimate, properly structured business and zero second-guessing about what you're building or why.

Business planning Entity formation Legal compliance All 8 business models CEO mindset Vendor access Pricing strategy

Phase 2 Promote — Build Your Marketing and Sales Engine Months 3–4

This is where most sonographers who go it alone completely stall — because nobody taught them how to sell. We fix that. You'll work through our complete outreach system with word-for-word scripts for every scenario, social media strategy, referral partnerships, revenue analysis, objection handling, and closing.

By the end of Phase 2, you're out marketing your new business to your potential physician clients or your patients, depending on the business model you choose to start with.

Full sales funnel Physician outreach scripts Patient marketing strategy Social media Revenue analysis Objection handling LinkedIn strategy

Phase 3 Profit — Operations, Revenue, and Growth Months 5–6

This is where your business stops being a launch and starts being a company. You're generating revenue — now we build the infrastructure that lets it grow beyond you. Billing, CPT codes, reimbursement rates, invoicing, your first hire, employment documentation, and your strategic growth plan.

Phase 3 is about creating that first revenue into your business, and having the tools to build upon that as you scale.

CPT codes + billing Reimbursement rates Invoicing systems Hiring Employment docs Strategic growth plan

What's Included

Everything you need. Nothing you don't.

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Lifetime access to your client portal

Every training, template, script, contract, and tool — in your password-protected Kajabi dashboard, available 24/7 at your pace, on your schedule. Build your business while keeping your current job.
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6 months of direct coaching access

Six 1:1 strategy sessions with your dedicated business coach, plus unlimited M–F Slack access to Jen, Payton, and the team. Every question answered. Every obstacle addressed — with guidance specific to your market, your business, and your goals.
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Your contracts — ready to use

Service agreement, HIPAA contract, and bonus contracts — included, downloadable, and ready to customize with your business information. A healthcare attorney would charge $7,500–$10,000 for the service agreement alone.
Included in the program
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Complete done-for-you template library

Marketing handouts, sales scripts, employment applications, revenue analysis tools, and operations documents — pull them from the portal and use them.
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Custom branding package

Logo, website design, business card, and marketing handout — through our vetted branding partner. Your business looks legitimate and professional from the moment you walk into your first physician's office or open your first booking page.
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Pre-vetted vendor directory

Equipment, PACS systems, business insurance, client site supplies, interpreting physician groups, teleradiology and telecardiology services — every vendor we trust, ready to access from day one.
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Access to all 8 business model tracks

Start with your primary model. Add services as your business grows. Every track is yours — physician-facing and direct to patient, from day one.

The Tools & Systems

What's inside the program.

Every system inside UBA has a name, a purpose, and a place in your launch sequence. Nothing is filler — each one solves a specific problem you will encounter on the way to your first (and tenth) client.

The Business Blueprint™
Your complete foundation setup — entity structure, compliance landscape, business model selection, and CEO mindset — done in the right order so nothing has to be rebuilt later.
The Compliance Vault™
Your service agreement, HIPAA contract, and bonus contracts — ready to customize and use. A healthcare attorney would charge $7,500–$10,000 for the service agreement alone. It's included.
The Launch Roadmap™
The week-by-week action plan that tells you exactly what to do, in what order, at every stage of your launch. No guesswork. No building on a foundation you don't understand.
The Physician Playbook™
Word-for-word scripts for every physician conversation — first contact, discovery, objection handling, and closing. What to say when they're seeing reps. What to say when they're not. How to walk in as the solution, not the employee.
The Patient Pipeline™
Done-for-you social media strategies, community marketing plans, and referral partnership scripts for direct to patient businesses. Built to generate consistent bookings from day one.
The Market Intelligence Engine™
Revenue analysis tools, CPT codes, local coverage determinations, and reimbursement rates specific to your market. You'll know exactly what each account is worth before you walk in the door.
The Vendor Network™
Our pre-vetted directory of equipment suppliers, PACS systems, business insurance, interpreting physician groups, teleradiology and telecardiology services, supplies, and more. Ready from day one.
The CEO Dashboard™
Your Kajabi client portal — every training, template, script, contract, and tool in one place, available on your schedule, at your pace, from any device. Lifetime access.

Over 20 years ago I was done building someone else's dream. I was someone with a vision and absolutely no idea what she was doing — who bet on herself anyway.

Finding radiologists, hiring sonographers, building compliance, figuring out how to actually run a real medical business — we figured all of it out ourselves. There was no playbook for what we were building.

The Ultrasound Business Academy is everything I learned, packaged into the program I wish had existed when I started. So you can build in months what took me years to figure out.

I've spent the last 15+ years helping hundreds of sonographers launch and grow thriving businesses using our proven systems, strategies, and step-by-step plans.

No one in this industry has more experience in the ultrasound business coaching space than we do. Welcome in.

Frequently Asked Questions

Good questions deserve real answers.

What is the Ultrasound Business Academy and who is it for?

UBA is our A-to-Z blueprint for starting, operating, and growing an ultrasound business — covering all 8 main business models for mobile and direct to patient services. It's built for sonographers who are ready to launch, not still deciding if they want to. 99% of our clients come in with zero business or sales experience.

Do I have to quit my day job?

Absolutely not — and we recommend you don't. All trainings are on-demand in your client portal, so you can build your business while keeping your current position. We have students who binged the content and were out marketing in 30 days. Others take a few months to absorb and implement. It's your pace.

What is the investment for the Ultrasound Business Academy?

Starting an ultrasound business on your own typically costs $30,000–$50,000 in startup expenses. UBA clients invest a fraction of that, and get there in significantly less time with a proven roadmap and one-on-one support. The investment is $12,500 for the program (payment plans available - see the FAQ below for details!), and we recommend having approximately $5-10k set aside to put toward your personal business startup expenses.

Do you have payment plan options?

We do! We offer a 6-month in-house payment plan (small service fee included), and we also have referrals for funding for those interested in a longer payment plan option than we offer in-house.

Are contracts included?

Yes. Your service agreement, HIPAA contract, and bonus contracts are all included and ready to customize. A healthcare attorney would charge $7,500–$10,000 for the service agreement alone. It's in your portal from day one.

Do I have direct access to Jen?

Yes. The UBA includes six 1:1 strategy sessions with your dedicated business coach, plus unlimited M–F access to Jen, Payton, and the team through our client messaging channel. Most questions are answered within one business day. This is not a generic support desk — it's your team.

How long do I have access to the course content?

Lifetime. Every training, download, contract, and tool in the portal is yours forever — including anything added in the future. The only thing with a time frame is your 6-month coaching container.

What's the revenue potential?

It depends on your model and market. For mobile diagnostic, the average is roughly $1,000/day gross revenue per sonographer per machine. For direct to patient, a good per-patient average is $125–$150. Either way, you're in the driver's seat — you set your goals and determine how big you want to grow.

How does enrollment work?

UBA is application-only and opens four times a year — February, May, August, and November. We keep cohorts small because all clients are directly coached by Jen and the team. Pre-registration is required to save your slot before enrollment opens, and we're often at capacity before the enrollment window begins. If you're interested, apply now.

You became a sonographer to
serve patients.
Now, serve them on your terms.

A business built around your life.